Targeting
Show the right widget on the right page
TL;DRTargeting decides who sees which widget. LeadButton can show or hide a widget based on device (mobile/desktop), the visitor's language, and URL rules — by page, path, domain or referrer, with contains/starts-with/ends-with.
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What you get
Everything in one step of the flow
URL rules
Show or hide by page, path, domain or referrer — with contains, starts with, ends with and more.
Device targeting
Mobile, desktop or both — with separate position and pixel offsets for mobile and desktop.
Language targeting
Separate widgets per language via browser-language routing; the widget UI is localised in nl/en/fr/de.
Auto-open trigger
Open the flow automatically after a delay, with a desktop-only option so mobile stays calm.
52%
Over half of all web traffic is mobile — a reason to show separate mobile and desktop widgets.
Source: Statcounter, 2026
Live in 2 minutes
How you set it up
1
Open the targeting rules
In the editor you set visibility per widget: device, language and URL conditions.
2
Add a URL rule
E.g. "show only on /pricing" or "hide on /checkout" — with contains/starts-with/ends-with.
3
Publish and test
Publish the change; nothing goes live until you press Publish. Test on mobile and desktop.
FAQ
Targeting — frequently asked
Targeting decides who sees which widget. You show or hide a widget based on device, the visitor's language and URL rules (page, path, domain or referrer).
Yes. With a URL rule like "path contains /pricing" you show the widget only there, or hide it on pages like /checkout.
Yes. Device targeting picks mobile, desktop or both, and you set position and pixel offsets separately for mobile and desktop.
Yes. Language targeting routes on the browser language to the right widget; the widget UI is localised in nl, en, fr and de.
More features
Works well with
Put targeting live today
Build your flow from a template and paste one snippet. Free up to 20 leads/mo, no credit card.